Lead end-to-end research initiatives from stakeholder requirement gathering to execution and presentation of actionable insights.
Design structured research frameworks, surveys, discussion guides, and user insight mechanisms.
Manage and mentor research executives to ensure high-quality project delivery.
Collaborate with leadership, business, product teams, and external vendors for customer-centric decision making.
Build detailed user personas across investor and trader cohorts such as scalpers, swing traders, and long-term investors.
Develop and maintain a centralized knowledge base on investor and trader behavior patterns.
Translate research findings into recommendations across acquisition, activation, retention, and reactivation journeys.
Work closely with product and growth teams to influence roadmap prioritization using user insights.