Carrot Ads is Instacart’s publisher advertising platform and one of its fastest-growing businesses. We power ads for enterprise retail partners like Uber Eats, Hy-Vee, and Thrive Market on their own storefronts, spanning Storefront, Storefront Pro, and the Connect / Carrot Ads API. As the first vertical team inside a historically horizontal Ads org, our scope is unusually broad: we own the publisher customer end to end while building on top of shared serving, measurement, and quality systems.
Retail media is consolidating, and Instacart is positioned to win on cross-retailer reach. Our goal is to become the premier grocery ads ecosystem for partners and advertisers — and getting there means turning an early externalization into an enterprise-grade platform that the world’s most sophisticated retailers trust with their own storefronts. That is the problem you will help solve.
As a Software Engineer II on Carrot Ads, you will independently build and ship features across the publisher-facing stack: the Connect / Carrot Ads API, publisher serving inputs, reporting, and the tooling partners use to run their ad businesses. You will write efficient, observable, well-tested code, own what you ship through production and on-call, and work as an away team into shared systems when a feature needs changes there. This is a high-visibility role inside one of Instacart’s top growth areas, with real opportunity to own meaningful surfaces early in your career here.