Product & Solution Positioning
· Develop messaging, positioning, and value propositions for our VOC and CX solutions.
· Translate complex platform capabilities and services into compelling business narratives.
· Maintain competitive positioning against platform providers and emerging AI-enabled customer intelligence solutions.
· Partner with product leaders to articulate roadmap investments and innovation stories.
· Support launch planning for platform enhancements, new offerings, and strategic initiatives.
· Develop campaign themes, buyer journeys, and audience-specific messaging frameworks.
· Partner with growth marketing and demand generation teams to align campaigns with product priorities.
· Collaborate with sales leadership to ensure GTM motions support revenue objectives.
Sales Enablement & Solutioning
· Create and maintain sales materials including:
o First-strike presentations
o Competitive battlecards
o Executive briefing materials
· Support strategic pursuits with tailored messaging and value articulation.
· Partner with account teams to identify and scale best practices across client engagements.
Content Strategy & Knowledge Management
· Develop a scalable content architecture that supports marketing, sales, and client-facing teams.
· Own the lifecycle of core product marketing assets from creation through adoption.
· Leverage AI-powered knowledge management tools to improve content discovery, reuse, and productivity.
· Establish processes that transform subject matter expertise into repeatable commercial assets.
Market Intelligence & Thought Leadership
· Monitor market trends across VOC, CX, AI, analytics, customer intelligence, and experience management.
· Conduct competitive analysis and deliver insights to leadership and go-to-market teams.
· Help develop thought leadership content that positions Concentrix as a leader in the evolving customer intelligence market.
· Support analyst engagement and industry benchmarking initiatives.
Performance & Optimization
· Measure adoption and effectiveness of sales enablement and product marketing assets.
· Track content utilization, campaign performance, and commercial impact.
· Continuously improve messaging and enablement based on market feedback and performance insights.