Associate Director, Experiential
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Before you apply
SalaryNo pay range posted
LocationNew York, NY
Work modehybrid
Typefull-time
SeniorityDirector
Experience5–8 yrs
DepartmentRevenue, Experiential
Company size201–500 people
PostedAug 3, 2026 · 3mo ago
Verified live20h ago
At a glanceSummarised by Seekless from the posting.
5–8+ years in experiential marketing, brand activations, or events
Track record of leading complex activations independently and successfully
Fast-paced go-getter with an out-of-the-box, marketing-minded approach
Skilled negotiator with proven budget and vendor management experience
Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills
Strong client-facing communication and presentation skills
Highly dependable and collaborative across cross-functional teams
Highly organized, able to manage multiple high-stakes projects under tight deadlines
Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com
Willing to travel and work nights/weekends as needed
Skills
Canva
Keynote
PowerPoint
MS Office
Monday.com
About the role
Join BDG’s Experiential team, where we create elevated, high-impact, award-winning events at the country’s biggest cultural tentpoles — NYFW, Art Basel, Coachella, F1, and more. We’re looking for a strategic, creative, highly organized leader ready to own branded experiences from ideation through on-site execution, someone who thrives on the adrenaline of bringing big ideas to life in real time, and wants to help shape what’s next for experiential.
Key Responsibilities
Pre-Sale
•
Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties.
•
Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it.
•
Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.
Post-Sale / Execution
•
Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs.
•
Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery.
•
Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site.
•
Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing.
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Oversee recaps and event materials, guiding junior team members on quality and brand alignment.
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Present strategic recommendations and recaps to leadership and clients.
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Refine best practices and templates to improve team efficiency over time.
Qualifications
•
5–8+ years in experiential marketing, brand activations, or events, with a track record of leading complex activations independently and successfully.
•
A fast-paced go-getter with an out-of-the-box, marketing-minded approach — genuinely passionate about where experiential is headed.
•
Skilled negotiator with proven budget and vendor management experience.
•
Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills.
•
Strong client-facing communication and presentation skills.
•
Highly dependable and collaborative across cross-functional teams.
•
Highly organized, able to manage multiple high-stakes projects under tight deadlines.
•
Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com (or similar).
•
Willing to travel and work nights/weekends as needed.