Regional Marketing Manager - Philippines
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Before you apply
LocationSoutheast Asia
Typefull-time
SeniorityMid
Experience3+ yrs
DepartmentMarketing
Company size501–1,000 people
PostedJul 10, 2026 · 3mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
Experience working in cross-functional teams: setting clear tasks, prioritizing and evaluating results
A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
Expertise in organic and partnership-driven acquisition in the Philippines
Proven experience managing and optimizing a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximizing ROI
Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
Native Tagalog and fluent business English for daily communication with cross-regional teams
People management experience, ideally leading a team of up to 3 people
Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in the Philippines
Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
PPC experience with Google Ads, Meta Ads or other platforms popular in the Philippines: campaign setup, bid and budget optimization, A/B testing of creatives, landing pages, and running campaigns
Knowledge of financial advertising compliance in the Philippines
Understanding of the trading client funnel - acquisition, first deposit and retention
Familiarity with AI and automation tools to support content and campaign production
Skills
Google Analytics 4
Tableau
Power BI
Jira
Asana
Confluence
AppsFlyer
Adjust
Google Ads
Meta Ads
Benefits
Paid vacation
Paid sick leave
Paid public holidays
Medical insurance
Professional education budget
Language learning budget
Wellness budget
Responsibilities
•
Drive market growth in the Philippines by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
•
Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
•
Develop quarterly marketing plans with locally relevant strategies for Philippines and its client community
•
Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
•
Use analytics platforms to monitor campaign performance, understand user behavior and guide the team’s priorities
•
Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns
Requirements
•
3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
•
Experience working in cross-functional teams: setting clear tasks, prioritizing and evaluating results
•
A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
•
Expertise in organic and partnership-driven acquisition in the Philippines
•
Proven experience managing and optimizing a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximizing ROI
•
Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
•
Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
•
Native Tagalog and fluent business English for daily communication with cross-regional teams
Will be a plus
•
People management experience, ideally leading a team of up to 3 people
•
Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in the Philippines
•
Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
•
PPC experience with Google Ads, Meta Ads or other platforms popular in the Philippines: campaign setup, bid and budget optimization, A/B testing of creatives, landing pages, and running campaigns
•
Knowledge of financial advertising compliance in the Philippines
•
Understanding of the trading client funnel - acquisition, first deposit and retention
•
Familiarity with AI and automation tools to support content and campaign production
We offer
•
15 paid vacation days per year
•
10 paid sick leave days per year
•
10 Public holidays
•
Medical insurance budget
•
Professional education budget
•
Language learning budget
•
Wellness budget (gym membership, sports gear and related expenses)