Shopify’s most strategic AI, platform, and marketplace partners are a major business opportunity, helping bring Shopify to more merchants, while driving adoption of what merchants build with these partners. This role owns how Shopify and these partners show up together in the market. Think OpenAI, Anthropic, Vercel, TikTok, Meta, and Google.
Own the long-term relationship with each of our partners and the co-marketing that keeps driving adoption long after launch. Know the merchant and the competitive landscape, then build high-craft, educate-first motions that get merchants adopting joint solutions and seeing why Shopify and each partner are better together. Connect the portfolio into one strategy.
This is a new, foundational role - you will not inherit a playbook. You will shape the strategy, guardrails, and craft standards for your portfolio, and own it end to end. It suits someone who is comfortable in ambiguity, influences senior stakeholders with authority, and turns complex partnerships into sharp, simple marketing.
•
More merchants discover and choose Shopify through these partnerships - the primary outcome.
•
Adoption of joint solutions grows across new and existing merchants.
•
Merchants and partners understand each joint solution and why Shopify and the partner are better together.
•
Joint positioning and narratives are sharp, differentiated, and used consistently.
•
Co-marketing is high-craft and ambitious - content, campaigns, co-built moments, and events that drive awareness and adoption.
•
The portfolio runs on fewer, better, bigger bets, with clear guardrails.
•
Reporting is concise and data-informed: what worked, what didn’t, where to focus next.