Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines.
Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance.
Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels.
Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines.
Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures.
Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys.
Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps.
Ensure operational excellence with zero compliance misses and flawless campaign execution.