• Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
• Translate complex regulatory, data, and service offerings into clear, differentiated customer value and commercial narratives.
• Develop customer personas, use cases, competitive positioning, and objection-handling frameworks.
• Partner with Product, Regulatory Services, Sales, and subject matter experts to incorporate customer and market insights into product positioning.
• Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
• Align product roadmap priorities with customer needs, market trends, and commercial opportunities.
• Monitor competitive activity, regulatory developments, and market dynamics to provide actionable business recommendations.
• Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs, and competitive materials.
• Collaborate with Sales teams to identify and address messaging, training, and content gaps throughout the buyer journey.
• Support sales readiness initiatives through training materials, launch communications, and product update resources.
• Contribute to strategic account presentations, proposals, and high-value commercial opportunities.
• Manage and optimize the Life Sciences Asset Platform in SharePoint to ensure easy access to current sales and marketing materials.
• Create customer-facing content such as thought leadership, blogs, one-pagers, webinars, and campaign assets.
• Partner with internal experts to develop differentiated perspectives on Life Sciences and regulatory topics.
• Ensure consistency and accuracy of messaging across marketing campaigns, digital channels, and sales materials.
• Support webinar and event marketing activities, including messaging development, speaker preparation, and follow-up content.
• Identify and pursue speaking engagements and thought leadership opportunities, including proposal and abstract development.
• Leverage approved AI tools to accelerate research, content creation, information synthesis, and workflow efficiency.
• Drive adoption of AI and automation to improve the speed, quality, and scalability of product marketing and sales enablement efforts.
• Apply sound judgment and quality controls to ensure accuracy, compliance, privacy, and regulatory adherence in all marketing and enablement activities.