We are looking for a Senior Audience Marketing Manager to own the audience strategy for an assigned industry vertical — across both net-new prospect accounts and Five9’s existing customer base — and to be the connection between marketing investment and pipeline outcomes. Reporting to the Senior Director of N. America Demand Generation, this person is accountable for how well Five9 understands its target accounts in the vertical, how consistently marketing and sales work from the same plan, and how effectively the company’s platform story lands with the specific buying committee in that industry, whether that account is being won for the first time or grown after the sale.
The specific vertical this role owns — Healthcare, Financial Services and Insurance, or another priority industry — is based on business need and may shift over time. Whatever the assignment, the job is the same: build the audience plan for the full account base in that vertical, run the campaigns that plan calls for, and manage the budget behind it, end to end.
The right candidate treats campaign execution as a means to a pipeline outcome, not an end in itself. They build, run, and optimize the campaigns their vertical needs, while partnering with Sales, Sales Development, Customer Success/Account Management, Solution Consulting, Product Marketing, and Brand to align that execution with go-to-market priorities rather than running a parallel plan. And they can defend the plan in front of leadership with pipeline logic, not vanity metrics.