Collaborate with clients to articulate their capital market narrative and brand positioning, and develop tailored media communication strategies and proposals aligned with their business background, listing stage, and campaign objectives
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Identify differentiated communication angles based on industry dynamics and media preferences, helping clientsestablish clear market recognition at key IPO milestones
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Participate in client meetings and pitches, presenting communication strategies with clarity, addressing client queries, and driving proposal conversion
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Manage ongoing media retainer services for listed companies, developing annual communication plans and campaign-specific proposals around earnings releases, corporate announcements, and industry events to sustain consistent, positive capital market presence
Project Delivery
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Write and review a range of communication materials including press releases, media Q&As, and corporate content, ensuring accuracy and alignment with client messaging
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Support crisis and reputation management by assessing media sentiment, developing response messaging and communication recommendations, and coordinating media outreach to contain negative coverage
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Prepare post-campaign reports consolidating media coverage data, performance metrics, and execution reviews to build reusable project documentation
Media Relations
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Maintain ongoing engagement with domestic and international media contacts outside of active project cycles through information sharing, in-person meetings, and regular touchpoints to support effective collaboration during project periods
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Monitor industry trends and media reporting patterns; regularly audit and maintain an up-to-date media database
Requirements
Requirements
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≥5 years of experience in financial PR; background in in-house IR/PR or financial communications agency preferred
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Solid understanding of mainland China or Hong Kong financial media landscape; familiarity with both and established media contacts a strong plus
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Strong writing and editing skills with the ability to independently produce and review financial communications materials including press releases and media briefs
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Clear communicator with strong client management and project coordination capabilities
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Knowledge of Hong Kong Stock Exchange listing rules and the HK capital markets ecosystem preferred
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Detail-oriented, highly accountable, and able to maintain quality output across multiple concurrent projects under pressure
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Bachelor’s degree or above in Finance, Journalism & Communications, Economics, or a related field
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Fluency in written and spoken English or Cantonese; experience in overseas / international media communications