* Define the product vision, strategy, and roadmap for consumer-facing UPI experiences.
* Own critical customer journeys across UPI onboarding, payments, mandates, payment management, and engagement.
* Identify opportunities to leverage Generative AI and AI Agents to simplify customer journeys, improve payment success, and automate internal workflows. * Design AI-powered experiences such as intelligent assistants, conversational interfaces, recommendation systems, and workflow automation.
* Partner with Design to build simple, intuitive, and delightful user experiences. *Translate customer pain points into product opportunities backed by user research and data.
* Prioritize the roadmap using customer impact, business value, engineering effort, and regulatory requirements.
* Write high-quality PRDs, user stories, acceptance criteria, success metrics, and launch plans.
* Drive rapid experimentation through A/B testing and data-driven decision making.
* Analyze user funnels, behavioral insights, and product metrics to continuously improve customer experience.
* Work closely with Engineering throughout design, development, rollout, monitoring, and iteration.
* Collaborate with Risk, Compliance, Operations, Customer Support, and Business teams to deliver secure, reliable, and compliant payment experiences.