Own the story for each client. What they bought, what they want, what we’ve done, what’s next – and tell it clearly. The team preps the data and analysis; you make it land. You own the narrative in client decks and calls.
Run the communication rhythm. At the start of each week, quick updates to clients via Slack (what we did, what’s next, what’s blocked, performance highlights); ad-hoc comms throughout the week via email and Slack, and either monthly or fortnightly calls depending on the client.
Understand our clients’ businesses so you can contribute and expand. Ellipsis has an extremely consultative sales process and our clients trust us as experts. In many instances, we’re brought in to do “GEO” but end up as a strategic marketing partner. This creates expansion opportunities which you can pursue as long as you understand their business and where we can contribute more – expansion and adding value go hand-in-hand and we build for the long-term success of the business.
Be curious about AI search and strategy. AI search is changing quickly and Ellipsis is leading that change. We are constantly producing new research, looking at data, and optimizing our approach. You will work with a Strategy Lead for each account (and the Head of Strategy across the business) but need to be curious, data literate, and capable of deeply understanding what we’re doing and why – which will let you confidently hold the room when discussing strategy, and advocate for the client’s needs effectively.
Front the key relationships. For the top ~8-10 accounts, you attend the calls and run the relationship. For the rest, you own the story, ensure internal alignment, and step in on renewals, risk, or expansion (Content Managers front the regular calls).
Own renewals and expansions. Spot and shape upsell opportunities, run the renewal conversations, chase case-study permissions and referrals. You’ll need to both be able to smell adjacent opportunities (we are currently one of the few agencies that can do strategy, copy, and design for a “GEO friendly website”, but don’t advertise this enough!) and guide renewals/expansions (which are always inherently tied to strategy and what more we can do for the customer).
Advocate for the client internally. When work is late or off-brief, you say so and chase it. You represent what the client actually asked for, even when that’s uncomfortable.
Report and contribute to planning internally. You’ll join (and lead part of) the Monday morning pipeline and accounts review meeting, where we plan upcoming business and assess the state of renewals and expansion opportunities with existing accounts. You’ll work closely with Operations to ensure we have the right capacity at the right time, and work closely with Sales to ensure you understand incoming prospects and are ready to advocate for their needs internally from day one.