The Content Manager role is varied, fast-paced, and requires a high level of organizational capability. You’ll be responsible for a mixture of big-picture client, project and account management (~70% of your time) and in-the-weeds production work (~30% of your time), giving you a uniquely rounded perspective on each of your client accounts.
The heart of the role is in client and project management – you’ll be the main point of contact for a portfolio of clients, and shoulder much of the responsibility for managing these client relationships, keeping delivery on track, and ensuring quality remains high.
Excellent written and verbal communication skills are central to being an effective Content Manager. You’ll regularly communicate directly with clients via Slack, email, and Trello, and lead fortnightly or monthly check-in meetings, often with multiple stakeholders. You’ll need to be confident preparing for these, presenting to clients, and handling questions or concerns appropriately live on calls.
Organization, critical thinking, and an eye for detail are all equally critical. Our Content Managers are ultimately responsible for ensuring that every deliverable for each of their clients is delivered on time, does its intended job, and measures up to both our high internal standards and individual client requirements:
We produce a high volume of content at Ellipsis, and we do so quickly! You’ll need to be adept at prioritizing different task types across your client portfolio, coordinating with our in-house Writing and Strategy teams to ensure dependencies are met when scheduling tasks, and proactive in reorganising your (and others’) workloads according to internal and external factors. You’ll be relentless in driving work forward and comfortable with chasing both clients and internal team members to keep delivery on track.
As a Content Manager, you’ll hold a holistic view of your client accounts. You’ll understand your clients’ priorities and goals, how our content strategy ties into them, and how each deliverable feeds into that strategy. You’ll have ultimate responsibility for understanding the intended job of each piece of content, properly briefing the Writing team before they start work, and ensuring that each finished article or page meets the requirements of the brief before it goes to the client.
In practice, this means you’ll:
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Work closely with our Strategy team to ensure our recommended programme of work matches the client’s needs.
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Produce high-quality content outlines (briefs) for the writing team before they start work.
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Own the final quality check of each content piece prior to delivery.
We take content quality very seriously at Ellipsis. As a Content Manager, the buck stops with you on quality – you’ll need to maintain meticulous editorial standards across your clients’ content, and ensure that each piece:
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Is optimized according to our (constantly evolving) AI optimization thesis.
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Meets individual client voice, messaging, and style guidelines.
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Is user-friendly and visually engaging when published on the client’s site.
You’ll need to be obsessive with keeping client requirements updated internally, abreast of the latest changes to our optimization thesis, and confident speaking up or pushing back when a piece of content needs more work.
At Ellipsis, we pride ourselves on continuous improvement. As a Content Manager, you’ll be right at the heart of many of our core processes, and will have the opportunity to have a significant impact in shaping and improving our workflows as we continue to grow and develop the team. If you’re obsessed with – and skilled in – keeping things organized, improving efficiency, and solving problems, this could be a dream role for you.