1. Owning client strategy
You’ll plan – and ensure we effectively execute – GEO strategies for your portfolio of clients. This starts with deeply understanding each client: their goals, their requirements, their position in the market, and how we can help them win. From there, you’ll translate that understanding into a clear programme of work, brief it into our Content and Writing teams, and keep it pointed at the outcomes the client actually cares about.
We are strategic partners to our clients, not the type of agency where the answer is always “do more content”. A large part of your judgement will go on knowing when to stick with an established strategy and when to pivot – and on being able to explain that reasoning to the client either way.
2. Piloting our technology
Ellipsis has built its own proprietary technology for AI search, and our strategists are its primary pilots. You’ll use our tooling day-to-day to identify the right work for each client at the right time, and you’ll be expected to feed back on what works (and what doesn’t) so we can get better faster. The tooling does the groundwork; your judgement is what turns its output into a recommendation worth making.
You’ll be across performance for every client in your portfolio – not just reporting on it, but proactively driving forward the optimizations that will improve it. When a page underperforms, a competitor moves, or an AI engine changes how it cites, you’ll be the first to spot it and the one with a plan for what we do next.
4. Supporting our sales team
You’ll support our sales team with strategic data and analysis for prospective new clients. This means quickly grasping what a prospect needs and how we can deliver it, then providing the sales team with the information they need to present this in a compelling way. Speed matters here: a sharp, well-evidenced strategic view early in the process is often what wins the work.
5. Hands-on strategic work
Alongside the big-picture strategy, you’ll carry out both routine and in-depth strategic work for your clients. Routine work includes minor content updates, analysis of existing pages, and handling ad hoc queries and requests from clients; in-depth work includes full-site technical SEO audits, CRO audits, and similar. You’ll need to be comfortable moving between the two, managing your time effectively, and hold yourself to the same high standard on both.
At Ellipsis, we pride ourselves on continuous improvement. As a senior member of the Strategy team, you’ll be right at the heart of how we turn research into recommendations, and will have the opportunity to have a significant impact in shaping and improving our strategic playbook, our tooling, and our processes as we continue to grow. If you’re obsessed with – and skilled in – working out what will actually move the needle for a client, and then making it happen, this could be a dream role for you.