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FU
Fuku

Senior Product Manager Growth & Retention

LocationKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Work modeon-site
Typefull-time
Company size1,001–5,000 people
First seen1w ago
Last seen2h ago
About the role
Build the entire product function from scratch as the inaugural Product Manager for a mature digital entertainment platform. Lead retention and UX overhauls with complete roadmap autonomy.
Why you should apply:
-First dedicated product hire; build frameworks from scratch rather than inheriting existing playbooks.
-High ownership seat to set your own product roadmap, vision, and success metrics.
-Direct impact on retention, churn reduction, and core UX for a regional platform.
Responsibilities
What you will do:
-Diagnose UX gaps and overhaul web and mobile customer journeys. Lead cross-functional alignment and manage outsourced tech partners.
-Analyze user behavior insights to optimize retention, engagement, and reward mechanics.
-Own end-to-end web and mobile journeys to improve conversion and core usability.
-Build engagement roadmaps featuring gamification, gameplay mechanics, and ecosystem expansion.
-Collaborate cross-functionally with CRM, Design, IT, and Operations to launch key initiatives.
-Lead platform integrations and coordinate directly with third-party tech and design partners.
-Report progress, business recommendations, and product roadmaps clearly to commercial leadership.
Requirements
Experience you need:
-3 to 5+ years blending growth expertise with strong product design and UX vision.
-Analytical mindset with proven experience interpreting product, campaign, and user data.
-Self-directed operator comfortable working with high autonomy without structured onboarding paths.
-Demonstrated history of execution across digital platforms, web, and mobile ecosystems.
Nice to have
Nice to have / Bonus:
-Background in high-engagement consumer platforms, e-commerce, or digital entertainment verticals.
-Familiarity with gamification models, A/B testing, CRM tools, or practical AI application.
About you:
-Commercially driven Product Manager looking for direct impact rather than classic tech governance.
-Hands-on strategist excited to fix UX gaps and build new retention frameworks.
-Proactive problem solver comfortable leading vendor relationships and driving execution independently.
About the company
The company:
-Established regional digital entertainment platform with over 12 years of operating history.
-Maintains a strong, loyal user base across multiple markets in Southeast Asia.
-Commercially focused environment emphasizing rapid user retention, growth, and continuous engagement.
Benefits
Work Arrangement / Benefits:
-Kuala Lumpur base; office-based 5 days weekly
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