Location: Jakarta Selatan, Jakarta Raya, Indonesia
Experience: 4 - 7 Years
Employment Type: Probation
Job Description
Sr Business Associate
About the company
BukuWarung is scaling fast into enterprise & multi-outlet merchants across F&B, retail, and services.
We are looking for a sharp, solutions-driven Business Associate to join our Retail Sales Business Unit. This is a mid-to-senior role where you will go beyond analysis, you will be expected to identify real business problems, design practical solutions, and drive execution.
What you’ll do:
Strategy & Business Development
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Develop and execute go-to-market strategies for entering new retail segments and regional markets
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Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities
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Build business cases and strategic recommendations for senior leadership, backed by data and market insight
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Identify and evaluate potential partnership opportunities that can accelerate merchant growth
Operational Efficiency
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Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies
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Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience
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Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit
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Track and report on operational KPIs, flagging risks early and proposing corrective actions
Market Expansion
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Lead market research and feasibility studies for new geographies and merchant segments within Indonesia
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Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution
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Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes
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Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions
Cross-functional & Stakeholder Management
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Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities
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Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews
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Support and mentor junior business team members on analytical frameworks and project execution
What we’re looking for:
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4–7 years of experience in business development, strategy, management consulting, or operations — preferably in a tech startup, fintech, or high-growth environment
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Demonstrated ability to identify business problems and design practical, scalable solutions — not just surface insights
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Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases
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Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts
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Excellent stakeholder management and communication skills in both Bahasa Indonesia and English
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Self-starter with high ownership, low ego, and a bias for action
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Experience in fintech, digital payments, or MSME-focused products in Southeast Asia
Job Snapshot
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Updated Date: 06-04-2026
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Job ID: BW_JOB254
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Department: Business
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Location: Jakarta Selatan, Jakarta Raya, Indonesia