Sales Development Representative (SDR) - Cold Calling (B2B SaaS)
LocationUnited States
Work moderemote
Typefull-time
SeniorityEntry
DepartmentWorkana B2B LATAM
Company size1,001–5,000 people
First seenOct 6, 2026 · 5d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Must have10
Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role
Proven experience making outbound cold calls
Experience speaking with business owners or senior decision-makers
Excellent communication and active listening skills
Strong objection handling and persuasion abilities
Ability to identify business needs through discovery questions
Experience using CRM platforms
Highly organized with excellent follow-up skills
Comfortable working independently in a remote environment
Strong spoken English with clear pronunciation
Nice to have6
Experience selling SaaS or subscription-based software
Experience selling into restaurants, hospitality, or SMBs
Familiarity with restaurant operations or profitability management
Experience working with North American customers
Experience using dialers, CRM systems, and appointment scheduling tools
Track record of consistently achieving outbound sales targets
Eligibility1
Reliable internet connection and a professional home office setup
Skills
CRM
dialers
appointment scheduling tools
About the Role
We’re looking for a driven Sales Development Representative (SDR) to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations.
In this role, you’ll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team.
This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations.
What You’ll Do
Outbound Prospecting
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Conduct a high volume of outbound cold calls to restaurant owners and operators.
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Introduce the company’s software solution in a clear and engaging way.
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Capture prospects’ attention and generate interest quickly.
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Follow structured sales scripts while keeping conversations natural.
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Adapt your approach based on each prospect’s needs and business.
Lead Qualification
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Identify whether prospects match the ideal customer profile.
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Understand how they currently manage operations, inventory, labor, food costs, and profitability.
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Discover operational pain points and business challenges.
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Assess buying potential and determine if a product demonstration is appropriate.
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Focus on booking qualified meetings rather than maximizing appointment volume.
Discovery & Relationship Building
Conduct initial discovery conversations around topics such as:
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Food cost management
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Labor costs
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Inventory control
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Purchasing processes
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Recipe costing
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Profitability tracking
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Operational efficiency
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Multi-location management
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Restaurant performance visibility
Appointment Setting
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Schedule qualified product demonstrations.
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Confirm meeting details and contact information.
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Ensure prospects understand the value of the demo.
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Record detailed discovery notes for the sales team.
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Coordinate confirmations, reminders, follow-ups, and rescheduling when needed.
CRM & Pipeline Management
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Maintain accurate CRM records.
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Document calls, objections, qualification details, and next steps.
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Keep prospect information updated.
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Manage follow-up activities consistently.
Performance & Continuous Improvement
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Meet outbound activity and appointment targets.
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Participate in coaching sessions and call reviews.
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Track common objections and provide feedback to improve messaging.
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Continuously improve sales performance through feedback and training.
What We’re Looking For
Required
•
Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role.
•
Proven experience making outbound cold calls.
•
Experience speaking with business owners or senior decision-makers.
•
Excellent communication and active listening skills.
•
Strong objection handling and persuasion abilities.
•
Ability to identify business needs through discovery questions.
•
Experience using CRM platforms.
•
Highly organized with excellent follow-up skills.
•
Comfortable working independently in a remote environment.
•
Strong spoken English with clear pronunciation.
•
Reliable internet connection and a professional home office setup.
Nice to Have
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Experience selling SaaS or subscription-based software.
•
Experience selling into restaurants, hospitality, or SMBs.
•
Familiarity with restaurant operations or profitability management.
•
Experience working with North American customers.
•
Experience using dialers, CRM systems, and appointment scheduling tools.
•
Track record of consistently achieving outbound sales targets.
Success in This Role
You’ll thrive in this position if you are:
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Confident and resilient.
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Comfortable making a high volume of outbound calls.
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Curious and consultative.
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Skilled at building rapport quickly.
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Results-oriented and accountable.
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Coachable and eager to improve.
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Organized and detail-oriented.
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Focused on quality conversations rather than simply booking meetings.
Work Arrangement
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Remote position
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Full-time
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Working hours aligned with North American business hours
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Ongoing coaching and professional development
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Performance-driven environment with clear goals and metrics