Brands and Product Communication (Van)
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Before you apply
LocationChina (Mainland)-Beijing-Beijing
Work modeon-site
Typefull-time
SenioritySenior
Experience5–8 yrs
Company size10,000+ people
First seenOct 18, 2026 · 2w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
University degree
5–8 years of experience in branding, content, product communication or related fields
Fluent in English speaking and writing
Excellent in MS Office applications
Strong capability in product storytelling, translating technical features into user-relevant communication
Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms)
Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints
Project management skills with ability to manage agencies and multiple parallel workstreams
Good sensibility for visual and editorial content quality
Strong interpersonal and cross-functional collaboration skills
Structured thinking with the ability to distill complex topics into clear communication
Good judgement in balancing different stakeholder perspectives
High level of ownership and accountability
Solid presentation and communication skills
Experience in automotive, technology companies or media is strongly preferred
Skills
MS Office
Task Description
Branding communication:
• Product communication planning for Van
• Cross branding communications with HQ marketing team and strategic partners
• Work with creative agency to ensure effective design, production, quality assurance
• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation
Product Communication Projects:
• Independently responsible for sub branding product line
• Constantly looking for innovative communication strategies
• Media landscape/competition analysis
• Press materials preparation
• Press fleet car management
• Coordination with internal parties to facilitate all processes
• Clearly brief agency on job tasks and develop execution plans
• Manage projects and report to line manager responsively
• Ensure optimal coverage and positive media feedback for each project
Press Event Planning and Execution:
• Define communication and media strategy for press event
• Implement and execute event as project manager
• Proof-read and approve all press materials
• On-site event management, must ensure flawless execution
• Work with internal parties and external vendors to make sure smooth run of the events
• Define and fabricate media messages to convince public on product advantages
• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice
• Update and report to line manager in a timely manner
• Requires responsive and wise decision making ability
• Report development and follow-ups
Media Strategy and Planning
• Contribute to strategic planning of media communication
• Draft yearly media communication plan
• Brief PR agency to work out a yearly retainer program
• Execute retainer project on yearly basis
• Report and update reporting manager on important issues
• Daily monitoring on industry news, and updating plans
• Monitor potential issues and effectively handle media crisis
• Constantly look out for media opportunities and long term partnership
Requirements
Skills –general skills, personality traits
• The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.
• Fluent in English speaking and writing
• Excellent in MS Office applications
Functionality Skills – Process and technical skills
• Strong capability in product storytelling, translating technical features into user-relevant communication
• Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms)
• Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints
• Project management skills with ability to manage agencies and multiple parallel workstreams
• Good sensibility for visual and editorial content quality
Experience and education
• University degree
• 5–8 years of experience in branding, content, product communication or related fields
• Experience in automotive, technology companies or media is strongly preferred
Management and leadership skills
• Strong interpersonal and cross-functional collaboration skills
• Structured thinking with the ability to distill complex topics into clear communication
• Good judgement in balancing different stakeholder perspectives
• High level of ownership and accountability
• Solid presentation and communication skills