Reporting to the Head of Marketing and Communications, the position of Senior, Demand Generation and Account‑Based Marketing (ABM) owns how Amplify Health identifies, engages and qualifies enterprise customers across priority Asian markets. This role is responsible for building a sophisticated demand engine that reflects long sales cycles, complex buying committees and multiple solution entry points.
The role designs and executes demand generation and ABM strategies aligned to customer segmentation and transformation maturity, ensuring prospects are engaged with the right narrative and solution pathway at the right stage. It brings together software, data products, advisory and managed services into coherent, value‑led engagement programmes.
Operating at the intersection of marketing, sales alignment and analytics, this role is accountable for pipeline quality rather than lead volume. Success is measured by the consistency, readiness and commercial impact of opportunities delivered to sales, supported by clear account insight, buying committee understanding and data‑driven prioritisation.