Digital Marketing Specialist
LocationBengaluru, Karnataka, India
Typefull-time
SeniorityMid
Experience1–3 yrs
DepartmentWeekday's Client via platform
Company size10,000+ people
PostedOct 6, 2026 · 6d ago
Verified live16h ago
At a glanceSummarised by Seekless from the posting.
1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting
Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience
Demonstrated understanding of how campaigns change when a budget grows five or ten times
Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results
Experience with campaigns for a US audience
Experience with LinkedIn Ads or Reddit Ads
Working knowledge of SEO
Skills
Google Ads
Meta Ads
Google Analytics
PostHog
LinkedIn Ads
Reddit Ads
SEO
Google Analytics 4
Performance Marketing
This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)
Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
About the role
The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.
Requirements
Key Responsibilities
•
Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
•
Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
•
Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
•
Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
•
Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.
Qualifications
•
1.5–3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
•
Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in-house experience.
•
Demonstrated understanding of how campaigns change when a budget grows five or ten times.
•
Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
•
Experience with campaigns for a US audience (Good to have).
•
Experience with LinkedIn Ads or Reddit Ads (Good to have).
•
Working knowledge of SEO (Good to have).
Benefits & Perks
•
Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
•
Opportunity to own two markets (India and the US) instead of a single campaign line.
Required Skills
Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing
Must-have skills
Performance Marketing, Google Ads, Meta Ad
Nice to have
Good-to-have skills
Google Analytics, SEO