Define and execute customer retention and loyalty strategies across customer lifecycle stages.
Design and manage loyalty programs, membership offerings, rewards, cashback, and engagement initiatives.
Drive repeat transactions and improve customer retention metrics through targeted CRM campaigns.
Develop customer segmentation and personalization strategies using behavioral and transactional data.
Own lifecycle communication across Push, Email, SMS, WhatsApp, and in-app channels.
Monitor and optimize key metrics such as Retention Rate, Churn Rate, Repeat Purchase Rate, Engagement Rate, and LTV.
Conduct cohort analysis and identify opportunities to improve customer stickiness.
Partner with Product, Growth, Marketing, Analytics, and Business teams to launch retention initiatives.
Drive A/B testing and experimentation to improve campaign performance and customer engagement.
Build dashboards and reporting mechanisms to track loyalty and retention performance.
Manage CRM and marketing automation platforms for campaign execution and optimization.