Vizcom is where design teams at companies like Nike, GM, New Balance, and Hasbro bring ideas from sketch to product. Designers use Vizcom to sketch, render, explore color and materials, work in 3D, and prepare concepts for production.
The render itself was never the point. The point is the physical thing that comes after it. We call this pencil to product.
Vizcom is a Series B company with more than $52M raised from investors including Radical Ventures, Index Ventures, and Nat Friedman.
Five years of professional designers working this way has created something difficult to reproduce in a traditional research environment: millions of moments where a trained designer, in the middle of real work, decided what should survive into a product that ultimately has to become real.
Those decisions create a uniquely interesting research problem. A designer’s preference among several candidates can reflect the generator’s style, where they are in the design process, what they are trying to make, and the professional judgment they bring to the decision. Existing approaches don’t cleanly separate those signals.
Understanding that judgment — and learning how to model it — is the challenge this role will help solve.