· Manages the day-to-day operations of marketing teams to ensure efficient execution of campaigns, projects, and initiatives.
· Leads, coaches, and develops marketing team members, fostering a high-performance, collaborative, and accountable team culture.
· Oversees workload distribution, prioritization, and execution to ensure timely and high-quality delivery of marketing initiatives.
· Makes tactical decisions that impact immediate team execution and cross-functional marketing efforts.
· Ensures alignment between team activities and broader strategic objectives through clear communication and reinforcement of priorities.
· Partners with Directors and cross-functional leaders to coordinate marketing strategies, resolve dependencies, and ensure organizational alignment.
· Monitors performance of marketing programs and initiatives, using data and insights to guide executional improvements and decision-making.
· Identifies operational issues, risks, and inefficiencies, and takes ownership of resolving them quickly and effectively.
· Drives continuous improvement efforts by evaluating workflows, processes, and team performance to enhance efficiency and outcomes.
· Establishes clear expectations for team members regarding deliverables, timelines, quality standards, and accountability.
· Facilitates effective communication within the team and across stakeholders to ensure clarity, alignment, and execution readiness.
· Oversees the implementation of marketing campaigns across channels including web, email, print, digital advertising, social media, and point-of-sale materials.
· Ensures marketing content and deliverables meet brand standards, quality expectations, and business objectives.
· Contributes to planning discussions by providing operational insights, resource perspectives, and execution considerations. .
Supervisory Responsibilities: Supervisory, up to 2 direct reports