1.
Develop and maintain TGC game’s IPs in China:
Develop and formulate TGC game’s IPs (Including Sky, 3rd party games and new projects) during the game’s launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.
2.
Build a community matrix:
Build a highly effective and player-oriented community strategy with dissemination, deeply explore the demands of target users in different circles, assist in the positioning and tone of “Sky’s products, help Sky continuously optimize the construction and interaction with player communities, and continuously optimize the exposure and conversion of social media channels
3.
Collaborate with different stakeholders around Chinese marketing and publishing:
Responsible for collaboration with the headquarters team, NetEase team, ThatSkyShop and other related teams, integrating resources from all parties, completing product promotion plans, creative packaging schemes and implementation at various stages, responsible for marketing activity implementation, community and user community management, and continuously optimizing the execution effect of the above modules; Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users.
4.
Manage overall marketing related figures:
Managing and optimizing China marketing’s budget, profit and loss (P&L) to ensure efficient use of resources.