Brand Publishing Manager – Sky China
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Before you apply
LocationChina - Shanghai
Work modeon-site
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentMarketing
Company size201–500 people
PostedNov 3, 2025 · 1y ago
Verified live3d ago
May no longer be actively hiring
Posted by the company on Nov 3, 202569% of this company's open roles have been listed for 90+ days
At a glanceSummarised by Seekless from the posting.
Bachelor's degree or higher
Over 5 years of experience in marketing and publishing at a research and development-oriented publishing company
Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams
Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.)
Complete experience in managing live streaming events and offline activities
Experience managing teams and stakeholders through ambiguous, high-stakes moments
Excellent cross-team collaboration skills
Deep familiarity with art game players and internet culture
Results-oriented approach, using metrics to evaluate impact/engagement
Brand and publishing experience for steam and PC platform publishing experience
Fluency in English
Brand Publishing Manager – Sky China
About the role
Working location: Shanghai
About the company
thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and Flow. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.
We are seeking an experienced Publishing Manager The ideal candidate should have experience working in a research and development-oriented publishing company, have successfully independently launched projects rated S or above, and possess strong user operation thinking skills.
Responsibilities
What you’ll do here:
1.
Develop and maintain TGC game’s IPs in China:
Develop and formulate TGC game’s IPs (Including Sky, 3rd party games and new projects) during the game’s launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.
2.
Build a community matrix:
Build a highly effective and player-oriented community strategy with dissemination, deeply explore the demands of target users in different circles, assist in the positioning and tone of “Sky’s products, help Sky continuously optimize the construction and interaction with player communities, and continuously optimize the exposure and conversion of social media channels
3.
Collaborate with different stakeholders around Chinese marketing and publishing:
Responsible for collaboration with the headquarters team, NetEase team, ThatSkyShop and other related teams, integrating resources from all parties, completing product promotion plans, creative packaging schemes and implementation at various stages, responsible for marketing activity implementation, community and user community management, and continuously optimizing the execution effect of the above modules; Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users.
4.
Manage overall marketing related figures:
Managing and optimizing China marketing’s budget, profit and loss (P&L) to ensure efficient use of resources.
Requirements
Must Haves:
1.
Bachelor’s degree or higher, with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company.
2.
Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams.
3.
Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities.
4.
Experience managing teams and stakeholders through ambiguous, high-stakes moments. Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals.
5.
Deep familiarity with art game players, and internet culture, ideally has a deep familiarity with Sky
6.
Results-oriented approach, using metrics to evaluate the impact/engagement of campaigns and overall performance.
Nice to have
Bonus points for:
1.
Brand and publishing experience for steam and PC platform publishing experience.
2.
Fluency in English is preferred.