ResponsibilitiesManage and maintain focus groups across different investor and trader cohorts for qualitative and quantitative research initiatives.
Conduct research with internal and external users to derive actionable insights for business and product teams.
Coordinate research operations including vendor payments, user incentive distribution, and participant management.
Build detailed user personas across various cohorts such as scalpers, swing traders, and long-term investors.
Develop and maintain a knowledge base capturing investor and trader behavior patterns on the platform.
Support business and product teams with insights across acquisition, activation, retention, and reactivation journeys.
Prepare research summaries, reports, and presentations with clear recommendations.
Work closely with cross-functional stakeholders to ensure smooth execution of VOC initiatives.