Commercial Strategy & Decision Support (Sales Finance)
• Partner with the APAC Commercial Leadership Team to drive business performance across key markets, channels, and franchises.
• Lead pricing strategy, channel investment, profitability analysis, and customer P&L decisions.
• Act as a strategic architect — identify revenue growth opportunities and unlock margin through smart trade-offs.
Investment Planning & Regional Finance
• Partner with the Regional Head of Marketing and Head of Customer Marketing to align investment and promotional strategy.
• Lead line plan pricing recommendations across the region, supporting commercial market decision-making.
• Drive disciplined oversight of A&P and overheads across APAC.
• Lead the regional planning rhythm: weekly sales tracking, monthly business reviews, and financial performance reporting.
• Manage in-year performance processes, ensuring accurate, timely visibility of risks, opportunities, and sufficiency.
• Lead budgeting and forecasting processes across the region.
• Own regional consolidation, ensuring accurate roll-up of market-level results into the APAC view and clean handoff to Corporate Finance.
Leadership & Team Building
• Lead a combined Sales Finance and Regional Finance organization of 11 across Singapore, Hong Kong, China, India, and Australia, through 4 direct reports: Senior Finance Manager – Regional Finance, Senior Finance Manager – Sales Finance (Asia Markets), Finance Manager – Sales Finance (PAC & GEM), and a Finance Analyst – PAC & GEM who reports directly to the FD rather than through the PAC & GEM Finance Manager, by design.
• Build a culture of accountability, insight, and ownership — finance as co-pilot, not just scorekeeper.
• Actively coach and stretch team members; foster internal mobility and talent succession across a geographically dispersed team.
Strategic Alignment
• Work cross-functionally with Marketing, Sales, Global Franchise Teams, and Supply Chain to ensure strategic alignment.
• Bring best-practice commercial and regional finance discipline into APAC, drawing on global standards.
Reporting & Analytics
• Deliver impactful financial dashboards and management reporting to drive decision-making.
• Collaborate with BI and systems teams to modernize tools and enhance forecast accuracy.
Financial Stewardship
• Drive compliance with financial policies and controls in partnership with Controllership and Corporate Finance.
• Protect the integrity of the financials while accelerating business momentum.