Expectations/ Requirements: Minimum 3-4 years of User Acquisition experience, with exposure to SIP,ETF, Mutual Funds. Strong analytical and problem-solving capabilities with structured thinking. Experience in growth marketing, lifecycle management, or business analytics roles. Understanding of investment products such as SIPs, ETFs, mutual funds, and retail investing journeys. Ability to analyze user behavior, funnels, and cohort performance to drive business growth. Strong communication and stakeholder management skills. Proficiency in Excel, SQL, dashboards, and reporting tools is preferred. Experience in campaign management across channels such as push notifications, email, SMS, and in-app communication. Prior exposure to fintech, wealth-tech, investing, or consumer internet businesses will be preferred. High ownership mindset with strong execution orientation and attention to detail.