I. Revenue Growth & Marketing Strategy
Develop and execute multi-channel marketing strategies that drive high quality lead growth.
Optimize and scale landing pages to maximize lead conversion.
Identify high-performing marketing campaigns and channels and scale them effectively.
Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
Leverage satisfied customers to drive referral-based growth.
Blow up the internet with good links, great content, etc, all getting us to rank higher.
Oversee structured snippets implementation.
III. Team Leadership & Execution
Lead and manage an international marketing team.
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
Provide mentorship, training, and coaching to ensure high team performance.
Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making
Track and analyze key marketing metrics to optimize ROI.
Conduct funnel analysis to identify areas for improvement.
Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.