Associate Brand Manager, Brand Commercialization
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Before you apply
Salary$90k – $130k
LocationTorrance, California
Work modehybrid
Typefull-time
SeniorityMid
Experience5+ yrs
DepartmentBrand Commercialization
Company size1,001–5,000 people
PostedAug 31, 2026 · 2mo ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
Strong project management skills, including planning, prioritization, organization, and execution
Excellent communication and presentation skills, with the ability to build strong relationships, lead cross-functional teams, and influence outcomes in a collaborative environment
Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities and timelines
Highly organized, proactive, adaptable, and comfortable navigating ambiguity and evolving priorities
5+ years of marketing, innovation, new product development, project management or other relevant cross-functional experience
Marketing agency, brand management, and/or CPG innovation or commercialization experience a plus
Bachelor's degree and/or higher education in Business Administration
Experience using project management software (e.g., MS Project, MS Planner, Asana, etc.)
Ability to travel up to 20%
Skills
MS Project
MS Planner
Asana
About the company
Joining King’s Hawaiian makes you part of our ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!
About the role
Reporting to the Director of Brand Commercialization, the Associate Brand Manager will play a key role in driving growth across King’s Hawaiian’s core portfolio by leading cross-functional projects from concept through launch. As an Associate Brand Manager on the Brand Commercialization team, you will lead a variety of initiatives across King’s Hawaiian’s established platforms (Rolls, Grilling, Bites), including line extensions, packaging initiatives, optimization projects, and new offerings. Partnering with experts across the organization, you will coordinate the strategy, people, plans, and resources needed to align teams and guide projects through opportunity identification, development, commercialization, and launch. Your curiosity, self-initiative, and adaptability will enable you to navigate ambiguity, solve problems, and drive progress as you support growth and continuous improvement across the business.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
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Act as a key driver of core platform innovation initiatives at KING’S HAWAIIAN®, supporting the successful identifying of the opportunity and execution of product, packaging, and optimization projects.
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Lead the planning and execution of cross-functional innovation projects from concept through commercialization, ensuring alignment on objectives, scope, timelines, resources, and deliverables.
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Develop and manage detailed project plans and critical path timelines, identifying milestones, risks, and dependencies.
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Mobilize and lead cross-functional project teams (Innovation, Insights, Sales, Food Science, Engineering, Manufacturing, Supply Chain, and other stakeholders) through the strategic alignment, development, and launch process.
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Exercise effective communication, collaboration, and decision-making among project teams and stakeholders to ensure projects remain on track and aligned to objectives.
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Identify, assess, and proactively mitigate project risks, barriers, and resource constraints to maintain momentum and achieve project objectives.
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Drive accountability across teams by monitoring progress, tracking key deliverables, and ensuring adherence to project timelines and commitments.
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Coordinate project resources, budgets, and priorities in partnership with functional leaders, aligning to brand and business objectives to support successful execution.
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Promote an entrepreneurial, agile, and collaborative team culture across innovation projects and initiatives.
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Prepare and deliver project updates, status reports, and recommendations to senior leadership and key stakeholders, ensuring clear communication of project progress, risks, key decisions, and milestones.
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Leverage project management tools, processes, and best practices to drive effective execution, while identifying opportunities for continuous improvement.
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Manage multiple projects simultaneously while balancing competing priorities, resources, and timelines.
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Perform other duties as required or assigned which are reasonably within the scope of this role.
BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
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Bachelor’s degree and/or higher education in Business Administration preferred.
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5+ years of marketing, innovation, new product development, project management or other relevant cross-functional experience preferred.
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Marketing agency, brand management, and/or CPG innovation or commercialization experience a plus.
ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)
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Strong project management skills, including planning, prioritization, organization, and execution.
Nice to have
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Experience using project management software is a plus (e.g., MS Project, MS Planner, Asana, etc.).
•
Excellent communication and presentation skills, with the ability to build strong relationships, lead cross-functional teams, and influence outcomes in a collaborative environment.
•
Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities and timelines.
•
Highly organized, proactive, adaptable, and comfortable navigating ambiguity and evolving priorities.
•
Ability to travel up to 20%.
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Ability to activate and amplify aloha via King’s values of excellence, dignity, saying it like it is in a way it can be heard; and curiosity, collaboration, critical thinking, and emotional intelligence.
King’s Hawaiian operates in a hybrid work environment. We are in the office Monday - Wednesday and remote on Thursday and Friday unless there is a business need to go in.
The annual compensation range for this role is $90,000 to $130,000 plus a potential bonus. The final offer will be determined by several factors, including experience, internal equity, bbudget, etc.
Legal
King’s Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.