HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
• Partner with marketers, analysts, and technical leads to challenge assumptions and align on the right solution design before building begins, ensuring cross-functional clarity and shared ownership of outcomes.
• Document journey logic, templates, and data configurations so teammates can extend and maintain your work, raising the capability of the broader CRM team.
• Manage work transparently in Jira and GitHub, modeling strong CI/CD and agile practices that establish a higher standard for the team.
Fan & Customer Impact (Obsessed with Fans)
• Build real-time and batch journeys triggered by fan behavior — including cart abandonment, browse retargeting, purchases, price changes, inventory signals, loyalty milestones, and live game outcomes — to reach fans with the right message at the right moment.
• Develop responsive, personalized email, SMS, and push templates and reusable components in HTML, CSS, and Handlebars, tailored by team, league, player, purchase history, and behavioral signals.
• Design and execute A/B and multivariate tests across content and journey logic to continuously improve fan engagement and conversion performance.
• Troubleshoot fan-facing delivery issues end to end — tracing a profile through a journey, reading event payloads, and diagnosing why a fan did or did not qualify — to resolve root causes quickly.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Extend XDM schemas, configure event and profile ingestion, and build audiences from upstream commerce and fan-engagement events, going well beyond out-of-the-box platform capabilities.
• Connect the marketing technology stack to surrounding systems via REST APIs, enabling data flows that standard connectors cannot support.
• Bring an architectural mindset to CRM development — evaluating trade-offs across journey design, data modeling, and integration patterns before committing to a build approach.
• Identify opportunities to apply emerging tools, AI capabilities, and platform features to improve journey sophistication, personalization depth, and operational efficiency.
Ownership & Execution (Determined & Relentless Mindset)
• Own journey, template, and fragment changes from requirements through production deployment, with no hand-off gaps between design, build, and release.
• Manage code in GitHub using CI/CD practices, maintaining quality and deployment rigor across every release.
• Translate business problems from marketers into complete technical solutions, operating with end-to-end accountability rather than waiting for tasks to be defined.
• Track, prioritize, and deliver work in Jira with consistency and transparency, meeting commitments in an agile, fast-moving environment.