Loyalty & CRM Team Lead
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Before you apply
LocationRomania-Bucuresti
Typefull-time
SeniorityLead
Experience4–6 yrs
Company size10,000+ people
First seenOct 18, 2026 · 2w ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
4–6 years of experience in CRM, loyalty, customer lifecycle management, or marketing automation
Proven experience developing customer segmentation strategies, personalized campaigns, and automated lifecycle journeys; Strong understanding of loyalty mechanics, including vouchers, rewards, promotional campaigns, and gamification
Experience working with customer-level and transactional data to identify insights and business opportunities; Ability to connect CRM and loyalty initiatives to commercial KPIs, incremental growth, and ROI
Experience with CRM and marketing automation platforms, with an understanding of how customer data, campaign logic, and activation work together; Familiarity with mobile-app-based customer engagement, including push notifications, in-app communication, and personalized offers
Experience leading teams or coordinating cross-functional initiatives
Strong analytical thinking, business acumen, communication, and stakeholder management skills
Fluency in English
Experience with Salesforce CRM, Marketing Cloud, or similar platforms
Proficiency in Power BI, SQL, or other customer analytics tools
Background in retail, FMCG, or other transaction-driven businesses
Proven experience collaborating with external technology partners and agencies
Skills
Salesforce CRM
Marketing Cloud
Power BI
SQL
Benefits
Health insurance
Meal tickets
Sports subscription discount
Fresh corner
About the role
As Loyalty & CRM Team Lead, you will lead the development of MOL Move, one of our key platforms for driving customer engagement, retention, and commercial growth.
Combining strategic thinking with hands-on CRM expertise, you will translate customer insights and business priorities into effective segmentation strategies, personalized campaigns, and automated customer journeys that deliver measurable business results.
You will work at the intersection of customer strategy, data, technology, and commercial performance, collaborating with local and Group teams to continuously improve the loyalty proposition and customer experience.
This is a role with real ownership and influence, offering the opportunity to shape how MOL builds stronger customer relationships and drives sustainable growth.
As Loyalty & CRM Team Lead, you will be responsible for the following:
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Loyalty Strategy & Growth: lead and continuously develop MOL Move, driving customer acquisition, engagement, retention, visit frequency, cross-sell, and customer value.
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CRM & Lifecycle Management: develop customer segmentation, personalization, and lifecycle strategies, translating them into targeted campaigns and automated customer journeys.
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Campaign & Loyalty Mechanics: design and implement loyalty initiatives, including vouchers, rewards, gamification, and promotional mechanics, aligned with commercial objectives.
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Customer & Business Insights: analyze customer behavior, transactional data, loyalty performance, and competitor activity to identify growth opportunities and inform business decisions.
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Performance & ROI: monitor loyalty KPIs, campaign effectiveness, and commercial impact, translating insights into actionable recommendations and continuous optimization.
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Customer Experience & Communication: ensure relevant, consistent, and personalized customer communications across CRM channels, aligned with the wider marketing strategy and calendar.
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Cross-functional Collaboration: work closely with Digital Factory, Group teams, IT, Sales, and Marketing to translate business needs into CRM requirements and deliver effective loyalty solutions.
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Stakeholder & Partner Management: challenge and advise stakeholders using data-driven insights, while managing CRM and loyalty partners to ensure quality, timelines, and budget efficiency.
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Team Leadership: lead, coach, and develop the loyalty team, ensuring clear priorities, strong execution, and continuous capability development.
To be successful in the role, you should have:
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4–6 years of experience in CRM, loyalty, customer lifecycle management, or marketing automation.
•
Proven experience developing customer segmentation strategies, personalized campaigns, and automated lifecycle journeys; Strong understanding of loyalty mechanics, including vouchers, rewards, promotional campaigns, and gamification.
•
Experience working with customer-level and transactional data to identify insights and business opportunities; Ability to connect CRM and loyalty initiatives to commercial KPIs, incremental growth, and ROI.
•
Experience with CRM and marketing automation platforms, with an understanding of how customer data, campaign logic, and activation work together; Familiarity with mobile-app-based customer engagement, including push notifications, in-app communication, and personalized offers.
•
Experience leading teams or coordinating cross-functional initiatives.
•
Strong analytical thinking, business acumen, communication, and stakeholder management skills.
•
Fluency in English.
Nice to have:
•
Experience with Salesforce CRM, Marketing Cloud, or similar platforms.
•
Proficiency in Power BI, SQL, or other customer analytics tools.
•
Background in retail, FMCG, or other transaction-driven businesses.
•
Proven experience collaborating with external technology partners and agencies.
What makes this role exciting:
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Ownership of a strategic, app-based loyalty program with direct commercial impact.
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Real influence on customer experience, commercial growth, and digital innovation.
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Strong collaboration with MOL Group and Digital Factory teams.
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Opportunity to grow into a senior CRM, Loyalty & Customer Engagement leadership role.
What is in it for you?
MOL fosters a collaborative work environment focused on people, customers and youll have the chance to work in one of the biggest and most dynamic companies in Romania. You’ll work in a fast-paced, international environment and youll have the opportunity to leave your footprint on supporting business growth.
Additionally, we offer:
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Great international work environment, supportive team
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Business exposure & career opportunities
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Our benefits package includes private medical subscription, meal tickets, significant sports subscription discount, MOL Move VIP level, fresh corner coffee, refreshments and fruits on the house
About the company
MOL Romania is a subsidiary of MOL Group and one of the leading oil companies in Romania, with a 30-year presence on the local market. It offers a comprehensive portfolio of products and services, including fuel trading, lubricants, petrochemicals, and bitumen. Presently, the company operates 238 service stations across the country, along with two fuel depots in Giurgiu and Tileagd, and an LPG terminal in Tileagd. MOL Romania is headquartered in Cluj-Napoca, the business headquarters in Bucharest, an administrative office in Arad and a team of 258 employees.
MOL Group is an independent and international oil and gas company active in over 40 countries with a dynamic international workforce and a track record of more than 100 years in the industry.
Legal
At MOL, we know that our strength lies in diversity. That is why we provide equal opportunities to all applicants with appropriate qualifications and work experience, regardless of visible or less visible differences such as age, gender, disability, sexual orientation, ethnicity or any other personal characteristics that are not related to work. At MOL Group, everybody counts.
If you need any disability-related adjustment at any step of the recruitment process – please let our recruiter colleague know on our online application platform! We’d be happy to help.