Key Responsibilities
● End-to-End Setup: Architect and launch our Google Ads account from scratch, including
campaign structure, keyword sets, and ad extensions.
● Technical Implementation: Lead the setup of GA4, GTM, and conversion tracking to
ensure 100% data accuracy from day one.
● US Market Execution: Manage and optimize daily spend across the US market, focusing
on high-intent search terms within the domain and tech sectors.
● Performance Reporting: Monitor and report on core KPIs (CAC, CTR, Conversion Rate),
providing the team with clear insights into what is driving growth.
● Testing & Iteration: Continuously A/B test ad copy and landing page performance to
refine our messaging for a North American audience.