MO
moomooOverseas Performance Advertising Manager
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Before you apply
LocationShenzhen, Guangdong Province, China
Typefull-time
SenioritySenior
Experience5+ yrs
Company size1,001–5,000 people
PostedOct 14, 2026 · 3w ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree or above
5+ years overseas performance marketing / UA experience
Hands-on campaign management experience on at least two of Meta, Google, TikTok, X
Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets
Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products
Solid understanding of ad attribution tools including AppsFlyer and GA
Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities
Result-oriented with strong logic
Capable of cross-team collaboration and strategy execution in a fast-paced environment
Working English proficiency preferred
Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics
Skills
Meta Ads
Google Ads
TikTok Ads
X (Twitter) Ads
AppsFlyer
GA (Google Analytics)
A/B testing
AI tools
Responsibilities
•
Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels. Take ownership of acquisition volume, user acquisition cost and user quality.
•
Analyze local investor personas, investment behaviors and user decision journeys. Build multi-channel ad strategies, set channel priorities and budget allocation, and adjust tactics to align with market changes.
•
Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency from impression to conversion.
•
Build ad performance and attribution dashboards. Run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
•
Partner with creative, data and product teams to turn user insights into ad creative directions and improve landing experience for better conversions.
•
Use AI tools to boost efficiency in ad operations, creatives and analytics, and explore AI applications for performance growth.
Requirements
•
Bachelor’s degree or above, 5+ years overseas performance marketing / UA experience. Hands-on campaign management experience on at least two of Meta, Google, TikTok, X.
•
Working English proficiency preferred.
•
Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets.
•
Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products.
•
Solid understanding of ad attribution tools including AppsFlyer and GA. Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities.
•
Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics.
•
Result-oriented with strong logic. Capable of cross-team collaboration and strategy execution in a fast-paced environment.