Team Leadership & Analytical Excellence
● Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
● Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.
● Upskill the team on platforms, measurement frameworks, and ecosystem best practices.
Campaign Delivery & Performance Ownership
● Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem
● Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
● Act as final escalation owner for complex delivery, measurement, or performance issues.
Advanced Optimization & Insights
● Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.
● Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.
● Translate learnings into repeatable playbooks and SOPs. AdTech,
Measurement & Platform Collaboration
● Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
● Ensure correct interpretation of conversion signals, post-transaction events, and MMP data.
● Represent Campaign Ops in platform discussions with senior internal stakeholders.
● Campaign delivery accuracy & SLA adherence
● Portfolio-level performance improvement (CTR, CPA, ROAS)
● Analytical quality of insights & optimization impact
● Team productivity & Quality
● Advertiser satisfaction and retention