Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsiblities
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Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
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Monitor campaign budgets, KPIs, and performance against goals.
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Conduct A/B testing on creatives, audiences, and bidding strategies.
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Gather, clean, and analyze campaign data to identify insights and opportunities.
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Prepare clear, actionable performance reports for internal teams and stakeholders.
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Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
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Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements
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5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
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Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
Basic knowledge of audience targeting, keyword strategy, and attribution models.
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Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
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Detail-oriented with the ability to manage multiple campaigns simultaneously.
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Strong communication and problem-solving skills.
Join the Coins Team Now!
Benefits
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.