Build and optimize the platform’s user growth framework, continuously improving conversion rates across key user journeys, including registration, KYC, deposits, and trading.
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Develop user segmentation models and implement targeted strategies for acquisition, activation, retention, and re-engagement.
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Identify growth opportunities through data analysis, design and execute A/B tests and growth experiments.
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Plan and optimize user growth campaigns, incentive programs, and membership/rewards systems to increase user engagement and asset retention.
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Collaborate closely with Product, Engineering, and Design teams to drive growth initiatives from concept to execution.
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Participate in localization efforts by developing growth strategies tailored to different markets and user segments.
Requirements
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Bachelor’s degree or above, with 1–3 years of experience in Growth Operations, User Operations, Data Operations, or related fields
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Solid understanding of user lifecycle management, with hands-on experience in acquisition, retention, and conversion optimization.
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Strong analytical skills with the ability to identify problems and growth opportunities through data.
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Familiar with growth methodologies such as A/B testing, user segmentation, and conversion funnel optimization.
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Strong logical thinking, execution capability, and cross-functional collaboration skills.
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Prior experience in FinTech, payments, digital banking, brokerage, or financial services is preferred.