Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
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Commercial strategy and execution
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Build and execute the UAE market-entry plan aligned to Coins.ph’s corridor thesis: outbound remittances from Dubai into priority markets and corridors.
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Drive early partnerships that accelerate adoption and lower friction—using stablecoin rails where appropriate (mirroring Coins.ph’s corridor approach).
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Translate strategy into measurable traction: transactions and volume growth across cross-border remittances and payments within the first 12–18 months.
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Regulatory Leadership and Governance
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Provide executive oversight of the compliance agenda led by the CCO, ensuring the business remains aligned with VARA expectations, effective supervision, and appropriately scaled controls as volumes grow.
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Maintain senior-level engagement with VARA as required, supporting and reinforcing regulatory interactions while ensuring leadership credibility and sound judgment in regulator-facing matters.
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Stakeholder management
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Establish credibility with VARA early; preference for leaders with prior UAE regulatory engagement—an existing relationship materially de-risks the set-up.
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Act as connective tissue between Dubai market realities and Coins.ph leadership, keeping the build aligned to international expansion priorities.
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Leadership expectations
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Builder mentality: hands-on, comfortable with ambiguity, able to create momentum fast from a standing start.
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Commercial + compliance maturity: move fast, but never at the expense of regulatory credibility and control integrity.
Qualifications
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Must be based in UAE.
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Senior fintech / payments / remittances leader already in the UAE with demonstrated ability to build a new market presence and convert partnerships into volume.
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Strong understanding of crypto and stablecoins, with practical familiarity of how stablecoin rails enable remittance economics.
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Prior experience engaging UAE regulators (VARA ideal), with the gravitas to represent the firm credibly.
Join the Coins Team Now!
Benefits
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.