Senior Manager - Refer a Business
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Before you apply
SalaryNo pay range posted
LocationNew York, NY, United States
Work modehybrid
Typefull-time
SenioritySenior
DepartmentMarketing
Company size10,000+ people
First seenOct 30, 2026 · 5d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Play a critical role in shaping the Refer a Business program
Manage and optimize key customer-facing referral experiences
Take a holistic view of RAB using customer insights, performance data, experimentation, and market context
Identify opportunities to improve program performance, customer experience, and economics
Optimize how RAB performs today and define how the program evolves tomorrow
Identify new demand drivers
Determine where and how referral experiences and offers appear across the customer journey
Evaluate existing treatments and program constructs
Translate insights into actionable strategies and tests
Shape how we engage Small Business Customers through My Card Account (MYCA)
Develop and optimize RAB treatments within MYCA
Partner across the organization to bring compelling, relevant experiences to market
Operate in white space and challenge existing assumptions
Influence the future direction of an important acquisition program
Translate strategy into measurable business outcomes
Benefits
Health insurance
Unlimited PTO
About the company
Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company.
About the role
The Small Business Customer Growth Marketing team focuses on delivering customer-centric experiences that expand and deepen our relationships with existing Small Business and Middle Market Card Members.
As a Senior Manager, Refer a Business, you will play a critical role in shaping the next chapter of the Refer a Business (RAB) program while managing and optimizing key Customer-facing referral experiences.
Our Customers are one of American Express’ greatest assets, and thoughtfully leveraging our existing Customer relationships to acquire high-quality new Customers represents a meaningful growth opportunity. This role will take a holistic view of RAB—using customer insights, performance data, experimentation, and market context to identify opportunities to improve program performance, customer experience, and economics.
Responsibilities
You will be responsible for both optimizing how RAB performs today and helping define how the program should evolve tomorrow. This includes identifying new demand drivers, determining where and how referral experiences and offers should show up across the Customer journey, evaluating existing treatments and program constructs, and translating insights into actionable strategies and tests.
As a key channel manager, you will also shape how we engage Small Business Customers through My Card Account (MYCA), one of our primary digital Customer experiences. You will develop and optimize RAB treatments within MYCA and partner across the organization to bring compelling, relevant experiences to market. MYCA will serve as both a critical growth channel and an important environment for testing, learning, and identifying opportunities that can inform the broader RAB strategy.
This is a highly visible and fast-paced role with significant opportunity to operate in white space, challenge existing assumptions, influence the future direction of an important acquisition program, and translate strategy into measurable business outcomes.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.